UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe ...

Shares of payments platform Paysafe (PSFE) declined nearly 11% Tuesday after the company announced its preliminary ...

Businesses that engage in direct marketing will be very familiar with the Spam Act and the Do Not Call Register Act. Currently, it looks like these will not be updated as part of the Privacy Act ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Paysafe (PSFE) has entered into a definitive agreement to sell substantially all assets related to its direct marketing payment processing ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...