English singer-songwriter Sam Fender spends the bulk of his third studio album putting his observations about others to anthemic pop rock. The concept is simple.

Sam Fender released his second album Seventeen Going Under. Arriving amid COVID lockdowns in the U.K., the record tapped into the nation's reflective mood, and saw the high-flying rocker reflect on his teenage upbringing in the north east ("Seventeen Going Under"),

The singer-songwriter’s third release looks to the big stage with its blend of classic rock, tear-jerkers and emotive vocals

On his third album, People Watching, Sam Fender's voice feels more essential than ever as he continues to stand as a brave and unfaltering artist.

Devastating observations about the trials of everyday life are part of what the English singer-songwriter is all about

DIY Magazine gave the album five stars and wrote: "People Watching is a bleak but astonishing rumination on our current times, viewed through the lens of Sam’s whirlwind past few years - an album that undoubtedly firms up his position as one of the great songwriters of our time."

It was the day the North East had been waiting for since 2021. Today, Sam Fender unveiled his critically acclaimed third album, People Watching.

While discourse on many topics grows toxic and polarised, it’s the voices who speak plainly about the reality of everyday lives that provide some sanity and make us feel heard. Enter Sam Fender, whose straight talking and pride of his working-class roots has seen him emerge as a figurehead for the younger generation,