Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, ...

A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward players for doing so.

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...

Cheery mom-and-pop computer game business Valve have updated their rules about advertising both outside and inside ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.