Airbnb's growth strategy focuses on two key areas ... could limit the company's expansion potential in certain high-value urban markets. Will increased marketing spend and product development ...

Airbnb has a key marketing advantage over some operators: A few hours after guests book a stay on Airbnb, they receive an email from Airbnb that might say, "Make the most of every moment you're in ...

Ramping up mobile strategy Airbnb has recently been ramping up its mobile and social media strategy, as seen with the redesign of its mobile Web site, featuring more user-friendly features for booking ...

This as-told-to essay is based on a conversation with Daniel Rusteen, a 34-year-old Airbnb consultant and ... email asking hosts to take part in marketing or data projects, I volunteered.

Airbnb's rise to prominence represents the fairy tale ending ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...

Airbnb has made home sharing more accessible for travelers, and it can be a good option if you find ways to save. Many or all of the products on this page are from partners who compensate us when ...

Airbnb's poor share price performance over ... More specifically, product development and sales & marketing costs increased to nearly 14% of sales, up from 12% during the same period a year ...

Airbnb cut its performance marketing by $540.5m last year and is shifting its strategy to be PR- and brand-focused, according to the latest company reports. The online travel platform cut its brand ...

Share Chip Conley, who has held the role of Global Head of Hospitality and Strategy at Airbnb since April 2013, is cutting back his involvement with the short-term rental giant, Skift has learned.

Airbnb Inc . (NASDAQ:ABNB), the leading online marketplace for short-term lodging and experiences, finds itself at a critical juncture as it grapples with slowing growth in core markets while ...