You may know Cadbury for its distinctive purple foil-wrapped bars of chocolate, like Fruit and Nut or Caramello, or maybe the brand makes your favorite chocolate bunnies and Easter eggs ...

In its newly unveiled brand identity, the company attempts to tread the fine line between heritage and modernity, retaining its signature purple hue but introducing a redrawn wordmark, new iconography ...

CHOCOHOLICS will be torn for choice as limited edition Cadbury bars hit shops for Easter – but which one will have you ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Cadbury and its agency of record VCCP have brought ... The project was originally slated to begin next week. Each purple-wrapped bar has been divided into sections with topics like ‘who cooked ...