More than half of U.S. small businesses spend $1,000-plus on local advertising without first having a predefined customer acquisition strategy in place, according to an annual SMB AudienceSCAN study.

Ensure your startup's success by understanding the legal structure of your company. Learn how it can impact your ability to ...

We must learn to effectively position ourselves in front of those who need what we have to offer, and this requires implementing client acquisition systems that work. In the intricate tapestry of ...

For example, you might discover your customer acquisition process relies heavily on the founder's relationships, meriting a score of 2. By consistently and comprehensively capturing your own ...

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

If this sounds familiar, you’re not alone—many businesses struggle to connect the dots in their customer acquisition process. But what if there was a way to map it all out, step by step ...

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.

After 8 years, Docstoc co-Founder Jason Nazar decided to embark on the acquisition process. Reflecting on the moment he read the words ‘Docstoc Acquired by Intuit’—a wave of relief washed over him. TL ...

TikTok is a home for brands to thrive. The platform, which is home to 170 million active users in the United States alone, is becoming a trusted destination. According to TikTok’s 2025 What’s ...