After all, when you look at the Cowboys’ free agency spending rankings since Dak Prescott was drafted, it’s clear why the team has struggled to make the leap. The Cowboys have consistently ranked near the bottom of the league in free agency spending, with an average ranking of 26th over the last nine years.

Jerry Jones says the decision to sign Dak Prescott to a four-year, $240 million contract last September was a sign the Dallas Cowboys are a win-now team.

"This is a shocker to be here at this Super Bowl and not have the Cowboys here (playing in it.)'' - Dallas owner Jerry Jones with a dose of sugarcoated deception.