A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

One study found that 70% of consumers were driven to an online activity by direct mail / Chris Blonk via Unsplash A long time ago in a marketing department far, far away (well, Boots head office ...

Help desk software can allow you to build relationships with customers and also support your marketing campaigns.

It does not include the use of direct mail marketing methods. Telemarketing may take place from a call center, an office, or, increasingly, a home. Many times, telemarketing can involve a single ...