Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

But B2C marketing tactics often focus more on direct benefits to the individual. Such as product quality, convenience, and value for money. B2C brands often face more competition than B2B businesses.

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

Some 48% of respondents say they expect their marketing budget to increase in 2024, 25% expect it to stay the same, and only 27% expect it to decrease. B2B marketers expect their top areas of spend in ...

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

When B2B companies attempt to enlist the help of marketing or PR firms, they often stumble upon a common roadblock: conveying ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM ...

Omni Online Strategies, a leading cold Email marketing agency, unveils its 2025 B2B strategies, including Unified Direct-Mail & Email Outreach, personalized cold email campaigns, and retargeting ads.