Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Additionally, Viggle will be marketed throughout DirecTV?s marketing channels for new user acquisition and retention. This will encourage existing DirecTV subscribers to link their accounts with ...

When creating brand awareness, marketing messages are either scattered across the various channels that a prospect or customer will likely interact with, or sent through mediums that align well with ...

If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...