Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients. The deal will let Harte-Hanks incorporate ...

Meeting that demand is a new crop of consultancies and firms that ... it automated its marketing and helped it with personalized communications across its web, email, direct mail, app messaging ...

All decisions and elements within a direct marketing program are based on performance data, and that is especially true when you work with a direct response agency. Throughout the campaign lifecycle, ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

Paysafe (NYSE:PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus and bringing a close to the repositioning of its Merchant Solutions ...