Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.
Businesses today must strive to stay ahead of the stiff competition. And thanks to technological advancement, it’s now easier ...
Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate in concert, branding and direct response are not alike. To successfully ...
The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...
CLEARWATER, FLORIDA / ACCESS Newswire / February 4, 2025 / Bluewater, the fully converged direct marketing powerhouse, has launched a Brand ...
The deal will let Harte-Hanks incorporate mobile into its direct marketing strategy and tactics for clients across industry sectors. This is yet another indication that mobile is now being considered ...
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KORT Payments (KORT), a specialized omnichannel payments provider, delivers on its aggressive growth strategy with the acquisition of the direct marketing payment processing business from US-based ...
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