In Search Of Excellence' came out in 1982 and made Tom a fashionable guru. The book looked at 43 successful companies and analysed the reasons for their success over twenty years. Peters and ...
Is it the "Great Age of the Brand," as business guru Tom Peters has declared, or is it the "Twilight of the Brands," as James Surowiecki heralded this past year in The New Yorker? These divergent ...
He describes himself, these days, as a social philosopher. Tom Peters is not a philosopher or a social historian like Peter Drucker. He no longer has any all-embracing theories of the world of ...
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