Heinz, Mustard

Heinz teams up with hip-hop hitmaker Mustard on a secret sauce
Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year and more.
DJ Mustard & HEINZ Remix Sauce Game With Limited Edition Collaboration
But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces with HEINZ, creating a limited edition condiment collaboration called the Mustard x Mustard.
Heinz teams with hip-hop hitmaker Mustard for new product, campaign
The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.
DJ Mustard & HEINZ drop limited-edition mustard in historic collab
Mustard, who has long flaunted a diamond-encrusted HEINZ mustard chain, finally makes his love for the brand official with this flavor drop. Fans have been anticipating the collab for months, and HEINZ embraced the hype with a viral campaign remixing Mustard’s signature MUSTAAAAAAAAAARRRD soundbite into a ketchup commercial.
DJ Mustard & HEINZ Collab On A New Limited-Edition Mustard
Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over the world, and we aren’t mad one single bit.
Mustard announces collaboration with Heinz on a special sauce
A Flavorful New Venture with Heinz In an unexpected and exciting collaboration, Mustard is teaming up with Heinz to release a new secret sauce. This marks the first major mustard innovation for Heinz in almost a decade.
Heinz to Drop a Limited-Edition Mustard Flavor with Producer Mustard
MUSTAAAARD! What’s better than one mustard? Two. HEINZ and Grammy-winning producer Mustard have finally teamed up for a collaboration fans have been calling for. As part of the partnership, Mustard
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Heinz x Mustard set to launch a limited-edition mustard: Details we know so far
Record producer and DJ, Mustard, aka Dijon Isaiah McFarlane, has joined hands with food processing company Heinz to release a ...
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Heinz Is Releasing a New Mustard for the First Time in Almost 10 Years
But, if I think I’m too in tune with social media, then Heinz is in the same boat with me. Between its emotional support ...
Heinz Grammys ad announces a new ‘Mustaaaarrd’ in a deal with the Kendrick Lamar producer
Kraft Heinz’s internal agency The Kitchen handled the spot.
Heinz goes logo free in bold billboard ads
Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...
Mustard Talks ‘Not Like Us’ at the 2025 Grammys, Super Bowl Halftime Show & New Heinz Collab
It’s the first time Mustard has earned a nod in the latter category, a testament to both his longevity and the strength of ...