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EXCLUSIVE: David Beckham Strikes a Design Deal With Hugo Boss
The deal is straight from the Grieder playbook. He took on the top job at Hugo Boss mid-2021 and instituted a five-year plan he named "Claim 5." It was an all-encompassing brand refresh ...
Hugo Boss faces sales target delays amid weak demand in China
Launched in 2021, Hugo Boss' CLAIM 5 strategy targets a boost in market relevance, digital innovation, and sustainability to ...