According to a piece from ESPN in 2014, Riley had filed a trademark to use the "3-peat" term through his company ... 80s during his time coaching the LA Lakers. Going into the 1988-89 season ...

On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use ...

Per Front Office Sports, since Riley has had variations of the term "three-peat ... Lakers and they were pursuing their third consecutive championship. He filed for a new trademark in May 2014 to ...

The use of one obvious slogan — using various forms of the phrase “three-peat” — is going to cost them. Win 3-straight titles ... coaching the Los Angeles Lakers during their dominant ...

The most recent three-peat in pro sports was the 2000-2002 Los Angeles Lakers in the NBA. "We all know that’s out there but what matters is how you take care of business," Reid added.