We visited their factory in Manchester to see how Jaffa Cakes are made. McVitie's produces 2 billion Jaffa Cakes every year from the Stockport factory. Jaffa Cakes have been produced since 1927 ...

Jaffa Cakes are known for being rather controversial ... So many questions – and we feel like McVities has raised many more by launching a divisive new product. Around 90 years after launching ...

The number of Jaffa Cakes has been cut from 12 to 10 in the latest example of packaged food "shrinkflation". The packs weigh 122 grams rather than 150 grams, but McVitie's has cut the recommended ...

This paper is about how investment in brand building through advertising can create a premium brand that is resilient to competition from own label and as a consequence create long term value for ...

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With the London Olympics in full swing, we’ve been enjoying one London designer’s Jaffa Cake tribute to all things British. Challenged by McVitie’s to produce some British themed creations ...

Brits love a McVitie's Jaffa Cakes, with their alluring chocolate-orange tang and delightfully spongy base. Supermarkets compete by offering their own takes alongside the classic staple.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

We visited McVitie's factory in Stockport, Manchester. We saw the process of how Chocolate Caramel Digestives are made. Other products made at the factory include Penguin bars and Jaffa Cakes.

The unique (genius?) innovation – housed in the company offices of the Engine agency in central London - has 1,325 McVitie’s Jaffa Cakes stuck to its walls as wallpaper. It took a month for ...

Gregg Wallace finds out how Jaffa Cakes are made on a visit to the Manchester factory where McVitie's churn out 1.4 billion of them every year. He follows the process from the delivery of a pre ...