We visited their factory in Manchester to see how Jaffa Cakes are made. McVitie's produces 2 billion Jaffa Cakes every year from the Stockport factory. Jaffa Cakes have been produced since 1927 ...

It was 1999 when McVitie’s famous total eclipse Jaffa Cake advert came out. If you’re over 30, you know the one. ‘Full moon. Half moon. Total eclipse.’ Oh how we laughed as we did the same ...

Jaffa Cakes are known for being rather controversial ... So many questions – and we feel like McVities has raised many more by launching a divisive new product. Around 90 years after launching ...

The number of Jaffa Cakes has been cut from 12 to 10 in the latest example of packaged food "shrinkflation". The packs weigh 122 grams rather than 150 grams, but McVitie's has cut the recommended ...

This paper is about how investment in brand building through advertising can create a premium brand that is resilient to competition from own label and as a consequence create long term value for ...

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We visited McVitie's factory in Stockport, Manchester. We were shown the entire process of how Jaffa Cakes are made. Other products made at the factory include Penguin bars and caramel Digestives.

With the London Olympics in full swing, we’ve been enjoying one London designer’s Jaffa Cake tribute to all things British. Challenged by McVitie’s to produce some British themed creations ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

We visited McVitie's factory in Stockport, Manchester. We saw the process of how Chocolate Caramel Digestives are made. Other products made at the factory include Penguin bars and Jaffa Cakes.

The unique (genius?) innovation – housed in the company offices of the Engine agency in central London - has 1,325 McVitie’s Jaffa Cakes stuck to its walls as wallpaper. It took a month for ...