But what kind of impact does Wendy’s social media activity have on its bottom line? What’s the right way to measure this kind of customer engagement, and does Wendy’s sell any more chicken ...

In this edited extract from the #IPASocialWorks project, Fran Cassidy, Ray Poynter, Simeon Duckworth and Celina Burnett summarise the key lessons in measuring social media. The current view of social ...

We track an unusual metric we call “competitor mention rate” that’s transformed how we measure social media success. Instead of focusing on traditional engagement metrics, we monitor how ...

The measure is the product of the Illinois Local ... Opponents said when news stories are shared on social media, they often do not include the entirety of the contents of a story, just a preview.

A U.S. ban of TikTok began to take effect on Sunday, capping a high-stakes battle that pitted the federal government against one of the nation's most popular social media platforms.

People who rely on social media as the main source of news score lower on a measure of civic values than people who rely on ...

A Senate committee on Wednesday advanced a measure led by US Senator Brian Schatz (D-Hawai‘i) that aims to establish a ...

As of January 2014, Facebook Inc.’s website, facebook.com (Facebook), was the largest global social network, with a total of 1.19 billion active users monthly and an annual growth rate of 18%. The ...