Starbucks has announced that it will be returning to writing customers' names on coffee cups. This move is part of CEO Brian Niccol's effort to personalize the Starbucks coffee experience.

Your morning pick-me-up from Starbucks could soon come with another form of motivation such as a smiley face or inspirational message. The coffee chain is telling Starbucks ... that they can write the ...

The changes went into effect this week. Get ready for baristas to massacre your name on your coffee order once again. Starbucks has rolled out a series of changes that bring back policies and ...

Starbucks wants to put its “coffee” front and center. On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV ...

While it is still legally known as Starbucks Corporation, the chain’s public-facing moniker seems to have switched to The ...