since established brands, by their nature, are more resistant to short-term fluctuations in awareness, image and share. In the Scottish beer market, Tennent Caledonian Breweries' Tennent's Lager is ...

Tennent's Lager – together with promoter partner DF Concerts – created the inaugural T in the Park, Europe's first brand co-created music festival, launching a commercial and creative model for brands ...

Only those issued with tickets will be able to attend the exclusive off-licence event hosted by Tennent’s It is the ultimate ‘secret’ gig - one held in an undisclosed off-licence with one of ...