since established brands, by their nature, are more resistant to short-term fluctuations in awareness, image and share. In the Scottish beer market, Tennent Caledonian Breweries' Tennent's Lager is ...

A man toasted to his dad with a can of Tennent’s Lager at the top of the highest mountain in Africa. John Kilcullen hiked up Mount Kilimanjaro with the iconic yellow tin to pay tribute to his ...

Tennent's Lager – together with promoter partner DF Concerts – created the inaugural T in the Park, Europe's first brand co-created music festival, launching a commercial and creative model for brands ...