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GIGAZINE
1mon
Why was Hello Kitty successful? Marketing professor explains the success story
Hello Kitty (Kitty White) was developed as a character in 1974, and the first goods were released in March 1975. Hello Kitty became explosively popular from the first goods, and has continued to ...
CBR on MSN
3d
Sanrio Designer Reveals Why Hello Kitty's U.S. Popularity Failed to Match Another Kawaii Mascot Character
The Sanrio designer behind My Melody and Kuromi reveals that the latter's iconic pink hood played a key role in her ranking ...
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