Tubi has become an undeniable force in streaming. Now, the beloved free streamer is getting a facelift. The familiar logo and orange color scheme have been tossed in favor of a purple and yellow look.

“Tubi was not Tubi-ing in its proper form everywhere,” the exec told Vulture. The new logo, color scheme, sound cue, and tweaked user-interface design are meant to rectify that. “It reflects ...