Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Voters who helped deliver a crucial state to Donald Trump in November's election have a message for the new president's ...