The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on ...

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...

Swiss tennis legend Roger Federer has posted another hilarious video with Elmo, the beloved Muppets character on the long-running American children's television show "Sesame Street." The ...

Friday, February 7, 2025 Photo credit: On Roger Federer has ruled the tennis world with grace and class. When it comes to the ...

Court sports shined on football's biggest day, from an unexpected halftime show appearance...to Elmo talking tennis...to pickleball hustling from Catherine O’Hara and William Dafoe.

A long way from the tennis courts, Roger Federer is enjoying a well-deserved retirement, promoting the Swiss brand On, which ...

Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street’s Elmo for a new campaign ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street’s Elmo. According to the Swiss athletic brand, the new spot shows ...