Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

Samsung unveiled its latest Galaxy S25 series of phones with an array of AI features. The modest hardware updates in these flagship phones show a growing emphasis on internal capabilities over external design.

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

Samsung on Wednesday announced the latest additions to its Galaxy S flagship smartphone line at the company's annual Samsung Unpacked 2025. As suspected,

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Galaxy Unpacked event is about to be underway. We'll likely get a lot of what you might expect — more AI and the new Galaxy S25 lineup of phones to name a couple — but there might also be some big splashes.

The Galaxy S25 Ultra is the star of this current phase with an offer that outshines not only its Galaxy S25 and S25+ siblings but even gives the iPhone 16 Pro a run for its money. While Apple’s flagship 512GB model sits at $1299,

With the Samsung Galaxy S25 Ultra, we might have finally passed the rubicon where even I, a professional tech writer, can't really muster a reason why anyone with a somewhat recent Android phone would need to upgrade to this device.

The Samsung Galaxy S25 Ultra is an AI phone through and through, for better or worse. At a starting price of $1,300, does it still deserve a spot in your pocket?

The Galaxy S25 Ultra just went official yesterday at Unpacked, and now Amazon is offering a pretty awesome deal for those who don’t want to trade anything in. You will get a $200 Amazon Gift Card with your purchase.