The Competition and Markets Authority announced that it is commencing an initial strategic market status investigation pursuant to section 9(1)

Fitbit failed to report overheating incidents involving its Ionic watches in which customers suffered serious burns, safety regulator said.

The Consumer Product Safety Commission said Thursday that Fitbit knew a defect in its Ionic smartwatches created an unreasonable risk of serious injury or death, as it had received numerous reports of the devices overheating while being worn and leaving some consumers with second- and third-degree burns.

Fitbit has settled with the U.S. Consumer Product Safety Commission (CPSC) over a longstanding defeat that caused some wearers to sustain burns. The deal finds the Google-owned fitness company paying a $12.