The social media ground has shifted beneath our feet. What was already a challenging environment at times – led, to a large degree, by Twitter’s morphing into X and blue ticks making way for ...

Meet us at Advertising Week Europe for an in-depth conversation with Rawdon Glover, Managing Director of Jaguar, the man behind the wheel of the most talked about rebrand of 2024. From a bold new look ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots. TBWA\CHIAT\DAY’s teaser spot ...

The world of advertising is undergoing a seismic shift as creativity intersects with advancing technology, evolving consumer expectations, and heightened societal demands. AI tools and automation are ...

In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a ...

Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first ...

The consumer landscape in 2025 will be shaped by empowered, informed individuals seeking more meaningful interactions with brands. Economic uncertainty and a digital deluge have fostered scepticism, ...

I believe 2025 will be the year in which AI Agents start to make their mark in automating all sorts of processes, from app and games production and UA campaign development to answering sales and ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

In today’s fast-paced sports and media landscape, brand alignment is everything. Authenticity, cultural relevance, and the ability to connect with fans are paramount to any successful partnership. Few ...