While the internet is abuzz with deciphering the symbolism behind Kendrick Lamar's Super Bowl halftime show, Michiganders can celebrate a piece of state history that was on display through the vehicle in his performance,

On Monday, Feb. 10, the legendary director commended the "Not Like Us" rapper's performance on Instagram — and offered some insight to a historical reference he made. "I Want To Thank My Brother Kendrick For The 40 Acres And A Mule Shoutout Which Has Been The Name Of My Production Company Since NYU Grad Film School,

Rapper Kendrick Lamar won the 2025 Super Bowl with his electric halftime show, and he somehow managed to out-gain the Kansas City Chiefs in ground yardage in the process.

Follow live reaction to Lamar’s Super Bowl LIX halftime show, which featured SZA, Serena Williams and Samuel L Jackson.

From the songs he performed to the surprise guests, here's what you need to know about Kendrick Lamar's Super Bowl halftime show

A clash between TDE manager Hollywood and Twitch streamer Kai Cenat over Kendrick's Super Bowl show sparks heated social media debates.

Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there's one little nod you may have missed, but Paramore‘s Hayley Williams sure didn't. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA's backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O'Connor.

Kendrick Lamar’s halftime performance at Sunday’s Super Bowl was the most-watched in history, with more than 133 million people tuning in — and it also may have been the most uncompromising. In a slot that every previous artist has reserved mostly for greatest hits,

The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch or event.

Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.