Direct-to-consumer brands have been heralded as disruptors ... "What's surprising is how standard marketing starts to look for these DTC brands once they truly start to scale," said Todd Krizelman ...

The need for consumer-goods suppliers to sell directly ... By doing so, it gives them access to more direct data on marketing and sales, allowing them to make rapid adjustments as needed.

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...