The book shot to No. 1 in Amazon's best seller list after Eagles wide receiver A.J. Brown was caught on camera reading it on the sidelines during a playoff game.

After Philadelphia Eagles star A.J. Brown was spotted reading on the sideline during Sunday’s playoff game against the Green Bay Packers, the book — “Inner Excellence” by Jim Murphy — shot to No. 1 best seller on Amazon overnight.

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking many best-seller lists. It has since skyrocketed to N

Receiver A.J. Brown of the Philadelphia Eagles was spotting reading a self-help book on the sideline Sunday during his team’s NFL playoff victory over Green Bay. The internet was amused, and the book,

Jim Murphy reflects on the attention he's received from A.J. Brown's endorsement of his book and the relationship between the two.

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

Inner Excellence’ author Jim Murphy will be a guest of A.J. Brown’s and plans to be in attendence for Eagles vs. Rams divisional round game

Philadelphia Eagles receiver A.J. Brown got in a little reading during the Birds' 22-10 victory over the Green Bay Packers on Sunday during a wild-card-round matchup.

Jim Murphy's life changed quite suddenly during ... vaulted "Inner Excellence" from relative obscurity to an overnight Amazon Best Seller, and Murphy arrived in the City of Brotherly Love this ...

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

Philadelphia Eagles wide receiver A.J. Brown and Jim Murphy, the author of "Inner Excellence," met after the wide receiver went viral for reading

Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight. The Eagles wide receiver passed on the playbook and checked out an inspirational title — Brown casually ignored the action in Philadelphia's playoff game and flipped through the pages of Murphy's book,