Meta-owned Instagram has been wooing creators from TikTok as the China-based video-snippet sharing app's future remains uncertain in the United States.

With the shadow of a tumultuous ban still looming over TikTok in the United States, Meta is offering to pay a large sum of money to popular content creators on the "third party" social media app who join Facebook and Instagram.

Meta offers TikTok creators financial incentives, longer Reels video durations, and new editing tools to entice them to Instagram and Facebook amidst TikTok's uncertainty in the US. Despite potential resistance due to Meta's perceived political affiliations,

With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.

Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.

Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.

Instagram’s head Adam Mosseri introduced Edits, the platform’s new video-editing app. Apart from TikTok, it looks like Instagram is also trying to compete with other apps offered by ByteDance. Instagram intends to compete with ByteDance’s CapCut, a video-editing application that went offline in the US alongside TikTok.

TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.

Instagram is launching a new app, Edits, that will immediately become a CapCut competitor when it launches next month. You can pre-order the app on the Apple App Store now, with Google Play Store availability to follow.

Edits is only available for pre-order download from the Apple App Store. In time, it will become available in the Google Play Store.

Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.