Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Branding and marketing are often viewed as separate components of a business strategy, but they are deeply interconnected.

Nick Vehr is the founder and CEO of Vehr Communications, a Cincinnati-based marketing and public relations firm. A lifetime ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

John Fitzpatrick of Force Marketing shares how tech integration, retention, and data-driven strategies can help dealers ...