Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

The World Health Organization's anti-harm reduction stance came under fire by the World Vapers’ Alliance on World Cancer Day ...

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

Adobe said today that it’s bringing AI-generated video, aka the Firefly Video Model, to Adobe Premiere Pro plus its Firefly generative art service. Unlike its generative AI image capabilities, however ...

Scarlett Johansson's statement comes after Kanye West openly declared his love for Hitler and his status as a Nazi ...