UPDATE: Shortly after setting a new benchmark as the highest-grossing movie ever in a single market worldwide, Chinese smash Ne Zha 2 has become the first movie ever to cross $1B in a single market.

Cross-cultural marketing plays a crucial role in ensuring that brands effectively communicate their values and offerings while respecting the unique cultural nuances of different regions.

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Love in a reality TV singing competition; South Korean family obligation; tender Belgium coming of age; RPG escapism — our picks from the 2025 Mardi Gras Film Festival.