Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports marketing program at Ohio University, Hill had cajoled his way into what he ...

IRVING, Texas (AP) — The NFL’s desire to become a global powerhouse is no secret. Nike is committed to helping the league continue expanding its worldwide reach. The league and the apparel ...

Dubbed "hard to watch" by US President Donald Trump, the TV ratings for this year's NFL season kickoff have reportedly dropped by 8%. This comes after Nike's decision to make Colin Kaepernick ...

Frankly, Dan "Chief" Simmons was concerned. Simmons, the longtime equipment manager for the New Orleans Saints, looked at the football "shoe" receiver Bob Newland showed him and for the life of ...

DALLAS, December 11, 2024--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) and the National Football League (NFL) today announced a landmark 10-year partnership extension, cementing their commitment to ...

The NFL gives Nike stability in one sport during a tumultuous time, while the league sees its new arrangement as a vital avenue for growth. “Global is something we intend on becoming, and Nike is a ...