Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

It’s time for The Emirates FA Cup Fourth Round ... excitement from the world’s oldest football competition - here’s how you can watch these games. Sign up for beIN SPORTS CONNECT beIN ...

In 2025, the 20-year-old will be back at the tournament, this time among the field of world-class players, after organisers announced on Feb 4 that she is one of four golfers to receive a sponsor ...

Spain's women’s World Cup winner Jenni Hermoso has testified against the former Spanish soccer federation president ...

it sparked widespread outrage in Spain about sexism in sports and beyond. On Monday, women’s World Cup winner Jenni Hermoso testified at the trial of Luis Rubiales that she did not consent to ...

Comcast announced a multiyear extension as a Nascar Premier Partner and a one-year deal for the Xfinity Series. But after ...

In a new release, the Esports World Cup has stated that Fatal Fury: City of Wolves will feature in its 2025 season and announced a three-year partnership with its developer SNK to foster the game ...

According to a report from Sports Business Journal, "Xfinity will continue with its sponsorship of 23XI Racing in the Cup Series, and it plans to release an ad with driver Tyler Reddick in it ...

As the official 2025 NASCAR Cup Series season is just a week away, Hendrick Motorsports (HMS) has announced two primary sponsors for William Byron’s #24 car as a part of a multi-race deal for ...