BlackRock Inc., the world’s largest asset manager, is preparing to list an exchange-traded product tied directly to Bitcoin in Europe, following on from the success of its $58 billion US ETF tracking the cryptocurrency.

Asset management titan BlackRock is reportedly going to list a new spot market Bitcoin (BTC) exchange-traded product (ETP) in Europe, its first digital asset-related venture into the continent.

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

BlackRock, may issue product this month, aiming to build on the success of IBIT, its $59.3 billion U.S. spot bitcoin ETF, Bloomberg reported.

BlackRock is gearing up to launch a bitcoin exchange-traded product in Europe within weeks, a source familiar with the matter told Reuters, amid growing demand for exposure to cryptocurrencies from both money managers and consumers.

“Europe barely on leaderboard of spot bitcoin ETFs by size.. US spot ETFs only year old and have 91% (!) share of world…If BlackRock brings even some of the US Terrordome over there, should see success, although keep in mind Europeans much less into ‘hot sauce’ than US and certain Asian countries.”