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If the strategic plan identifies a critical point in 13- or 15-months’ time it is wise to ensure that the brand plan covers this period, providing a consistent and coherent approach to the ...

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Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

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This strategy ... combinations of templates, categories, and modifiers to address long-tail keywords and niche queries. Examples include: Pet-friendly hotels in Chicago with free breakfast.