For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious about a keratin treatment, wondering what it is, why it benefits your ...

A trichologist and cosmetic surgeon explain everything you need to know about hair botox, a buzzy haircare trend that ...

If you're familiar with a Brazilian blowout, a keratin treatment may sound very similar, but the main difference is how long ...

Keratherapy offers both short-term and long-lasting products and professional treatments to restore the keratin content of ...

Kara Jillian Brown is the Beauty Editor of InStyle. She began her career at Well+Good, where she spent five years evolving from Editorial Intern, to News Writer, to Beauty Writer. She earned a ...

Officials from the Minnesota Department of Health today are warning hair salon owners and their customers about certain hair-smoothing products-sometimes referred to as keratin treatments-that may ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...