T'puram: Kollam mayor Prasanna Earnest of CPM resigned from the post on Monday, adhering to a pre-existing coalition ...

The IUML’s renewed push for leadership comes amid a section of Hindu and Christian voters reportedly leaning toward the BJP ...

That apart, the long-term sustainability of Threads’ competitive ad pricing is in question. Experts anticipate inclusion of ...

Projecting Kunhalikutty as his party's CM face, IUML supremo Thangal says it can happen “if Cong is willing”; Cong says ...

While Tubi’s pricing is far lower than the $7 million to $8 million advertisers paid for 30 seconds of national ad space on ...

Gaming marketing specialist Ampverse Pulse has launched Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across the Gulf States. The Pulse Media ...

CCH Tagetik earns Leader recognition from Nucleus Research for fifth consecutive year Wolters Kluwer, a global leader in professional information, software solutions, and services, today announced ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

As Union Minister George Kurian and LDF, UDF trade fireworks, Kerala’s financial crisis has come under scanner. The crisis ...

Interestingly, there is no formal rate card yet, but brands have already started planning their IPL campaigns on floating ...

Packing a fresh handle and blade, this reimagined Bailout is shockingly lighter, cheaper and more pocketable than the ...

Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per ...