The broadcaster is offering both FCT and CPM rates for targeting iOS and other devices priced above Rs 50,000. The display ...
Search engines win when it comes to the middle and bottom of the funnel. If information searches decline, the Google ...
Interestingly, there is no formal rate card yet, but brands have already started planning their IPL campaigns on floating ...
JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...
According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and ...
The Indian Premier League (IPL) 2025 faces a pricing dilemma. Soaring advertising rates, driven by JioStar's dominance after ...
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
Campaign Middle East on MSN4d
Pulse Media launch connects advertisers to GCC gamers with immersive adsAmpverse Pulse's Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 ...
That apart, the long-term sustainability of Threads’ competitive ad pricing is in question. Experts anticipate inclusion of ...
The eCPM is the "delivered CPM" -- not the agreed-upon price paid by the media brand, Yoon says. Yoon sees Netflix’s overall ad-tier as a slower-growth business. “With our base case assumption of 5% ...
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