T'puram: Kollam mayor Prasanna Earnest of CPM resigned from the post on Monday, adhering to a pre-existing coalition ...

Wolters Kluwer, a global leader in professional information, software solutions, and services, today announced that its CCH® Tagetik expert solution has been recognized as a Leader, for the fifth ...

That apart, the long-term sustainability of Threads’ competitive ad pricing is in question. Experts anticipate inclusion of ...

Projecting Kunhalikutty as his party's CM face, IUML supremo Thangal says it can happen “if Cong is willing”; Cong says ...

While Tubi’s pricing is far lower than the $7 million to $8 million advertisers paid for 30 seconds of national ad space on ...

Gaming marketing specialist Ampverse Pulse has launched Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across the Gulf States. The Pulse Media ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

Interestingly, there is no formal rate card yet, but brands have already started planning their IPL campaigns on floating ...

Packing a fresh handle and blade, this reimagined Bailout is shockingly lighter, cheaper and more pocketable than the ...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and ...

Italy-based Lionsteel takes full credit for the Q4ttro, a MagnaCut-bladed beauty that (technically) deploys four different ...