T oday, Super Bowl commercials are big business, and considered as important a part of the big game as the half-time show: ...

With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

For years, this was such the love of my life that to learn how to unlove someone, to have to go through all that, it’s almost ...

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Today's Research Daily features new research reports on 16 major stocks, including Cisco Systems, Inc. (CSCO), Abbott Laboratories (ABT) and The Coca-Cola Co. (KO). These research reports have ...

New York (CNN) — Coca-Cola lovers for more than a decade were forced to wash down their $1.50 hot dogs at Costco’s food courts with Pepsi. But Costco plans to bring back Coca-Coca at its food ...