The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement
Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...
Marketing Week1d
Booking.com excited by ‘incremental ROI’ of social media spend
Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...
Marketing Week5d
MoneySuperMarket doubles down on loyalty as PPC costs hot up
The group wants to focus to customer retention via its SuperSaveClub membership over investing in pay-per-click and ...
Social Samosa2d
Consistently discussing the same issue is far more valuable than launching one big campaign: Carmesi’s Zinia Bhattacharya
Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...
Exchange 4 Media2d
From Data to Delivery: How brands can use 2024 insights to optimize mobile ad campaigns
The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...
manilatimes3d
BranchOut Food Welcomes Jesse Thomas as Chief Brand Officer to Drive Direct-to-Consumer and Brand Strategy
E-commerce Expansion and Brand Acceleration to Drive New Revenue Streams and Maximize Market Penetration ...
Varun Grover: Driving Transformative Impact in Generative AI and Data Security
Varun Grover is a distinguished product marketing leader and LinkedIn Top Voice specializing in Data Security, SaaS, and ...
The Hidden World Of Dark Social: How Brands Can Harness Private Sharing For Authentic Engagement
It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...
Curvy Kate unveils new brand image
Lingerie brand Curvy Kate has unveiled a new logo and marketing campaign as it looks to grow its direct-to-consumer business and overseas presence.
AnyRoad Unveils Lifetime Loyalty Platform, Transforming Brand Experiences into Repeatable Revenue for Alcohol Brands and Beyond
AnyRoad, the leader in experiential marketing and events software, today announced the public launch of its Lifetime Loyalty ...
PROG Holdings, Inc. (NYSE:PRG) Q4 2024 Earnings Call Transcript
Q4 2024 Earnings Call Transcript February 19, 2025 PROG Holdings, Inc. beats earnings expectations. Reported EPS is $0.8, ...
Unicharm Could See Reaccelerating Margins in Asia With Product and Channel Transitions
With a prudent approach to mergers and acquisitions and financial discipline, Unicharm has a debt/equity ratio of less than 0.1 times and has been in a net cash position over the past decade. Its ...