Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...