Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

C JTS. With the acquisition of AM Solutions and the launch of its refreshed brand, JTS is strengthening its ability to serve ...

and marketing services for the information technology industry, is thrilled to announce that they are extending CRN's expert channel coverage into Australia and New Zealand as they take direct ...

The group wants to focus to customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

“We’ve grown beyond direct mail to offer comprehensive marketing solutions that integrate seamlessly across channels. It’s ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Help desk software can allow you to build relationships with customers and also support your marketing campaigns.

Omni Online Strategies, a leading cold Email marketing agency, unveils its 2025 B2B strategies, including Unified Direct-Mail ...