Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

There’s still no deal with Comcast, but the Chicago Sports Network announced a major marketing agreement Wednesday with the ...

Paysafe Ltd, the Bermudian-incorporated specialised payments platform, has agreed to sell its direct marketing payment ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

WCIU-Channel 26 secured an exclusive broadcasting deal with the increasingly popular women's basketball franchise that also ...

TV streaming: You can also stream if you have subscriptions to Spectrum, Optimum, Verizon Fios, DirecTV Stream or ... has blacked out MSG Networks channels for its Optimum customers, leaving ...

What channel is the Super Bowl game on in Colorado and elsewhere? Here's a look at the TV channel, time and broadcast information for the NFL's championship game. The Eagles are the No. 2 ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!