Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Businesses that engage in direct marketing will be very familiar with the Spam Act and the Do Not Call Register Act. Currently, it looks like these will not be updated as part of the Privacy Act ...

Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

The recent Brian Epstein biopic “Midas Man,” a film about the manager of The Beatles, debuted not on a platform like Netflix ...

Austin, TX, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. ("Digital Brands Group”) (OTC Pink: DBGI), a curated ...

"Over the past year, we have intentionally strengthened our executive team to accelerate Direct Travel’s next phase of innovation and market leadership. Adding Allison as Chief Marketing Officer marks ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

Patreon expects this trend to continue; the report projects that the direct-to-fan portion of the creator economy will grow from $194 billion to $231 billion by 2027. More than half—56 percent—of all ...

These tools allow you to oversee and control the whole team’s output and inform each employee of their main priorities. Since ...

As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

The jarring bleat came across cellphones in Tennessee Monday morning grabbing peoples attention. The notice, a 2-year-old is missing. The earsplitting sound came after the Tennessee Bureau of ...